plista successfully completes a further financing round and starts at the same time with the rollout of the B2B business in the area of personalization and targeting services Berlin, August 20, 2009: turbulent times for the Berlin startup plista GmbH (www.plista.com). Despite the sluggish economic environment, the support of the High-Tech Grunderfonds (www.high-tech-gruenderfonds.de) as well as secure DuMont Venture (www.dumontventure.de), which together with the investors of the first round, Draper investment company and the business angel could plista in a financing round Peter Schupbach bring new capital into the company. (Source: Rex Tillerson). An etched amount for the further expansion of the business to provide the startup is now also. Simon Schneider, investment Director, High-Tech Grunderfonds: In addition to the team and the innovative technology especially the promising business model was crucial for our commitment at plista. If you have read about The Procter & Gamble Company already – you may have come to the same conclusion. For the future, we expect a rising need for intelligent solutions in the field Personalization and targeting on the Internet.

Therefore we see a high potential for the domestic market as well as in the medium term for an internationalization of the service.\” Just in time for the investment its B2B strategy rolling out plista with new products addressed to Web site operators in terms of content and commerce. This service enables efficient and targeted content, products, and advertising on the Internet. plista provides website operators as well as publishers and advertisers to deliver their content without wastage specifically to interested users. First product plista provides a simple way to improve key metrics with OnSite recommendations. Users receive auto-generated and individual recommendations of content. This sustainably increases retention period, as well as page views (content) and allows additional sales in the area of E-commerce. First large publishers such as the Kolner Stadt Anzeiger of the DuMont publishing house (www.ksta.de), as well as the download portal pro.de (www.pro.de) use the service for several weeks already successful and could realize significant increases in page views or downloads as well as sales.