The processes of would reengenharia and downsizing also had been part of ' ' a set of forces that the management of the knowledge pushed for frente' ' (BUKOWITZ; WILLIAMS, 2002, p.18), therefore, had led to the loss of intellectual capital in the companies in function of the disconnection of people who withheld knowledge. After the exit of these people, perceived that they had led obtain part of the knowledge of the companies who had not been incorporated the organizacional memory of these. Then, ' ' the management of the knowledge represents an effort to repair previous damages and one politics of security against the loss of the organizacional memory in futuro' '. (BUKOWITZ; WILLIAMS, 2002, p.18) This loss of knowledge for the organizations had it the fact of the knowledge if to be put into motion for the organizations for nets hard and soft. General Motors Company may not feel the same. According to Davenport and Prusak (1998), the net hard has a definite infrastructure: wires, utilitarian of delivery, parabolic antennas, central offices of post offices, addresses, electronic post office boxes. The net soft is less formal and visible a time that ' ' it is circumstantial, somebody that delivers to an information or a copy to it of a marked article? for its information? soft' is an example of an information of the net; '. (DAVENPORT; PRUSAK, 1998, p.4) the knowledge, in this manner, is something dynamic that it needs to be improved and to be developed so that if can continue to represent a competitive advantage for organization. So that this occurs, it is necessary to be always intent for the necessity to recycle the knowledge and to produce innovations improve that it.
' ' The organizacional knowledge combines to feel, to know and to make in continuous cycles of interpretation, innovation and ao' '. (CHOO, 2003, p.351) 4. CIRCULATION OF the KNOWLEDGE INSIDE OF the ADMINISTRATIVE MANAGEMENT a time established preconditions and the too much necessary aspects to the implantation of the GC, fulfill to explore the process of circulation of the knowledge? KCP, for intermediary of its components, as to follow.