If you carefully analyze the costly part of the budget of each company, we can see that the marketing costs represent a significant portion of total costs. Depend on the size of the company and its advertising expenditures, but in any case – without advertising it is difficult to hope for promotion of their products on the market and, consequently, on the geographic expansion of sales volumes and sales. The main purpose of advertising – to communicate to the buyer information about the existence of the company and its products so that it has a desire to buy. For this reason, now turned serious advertising "war" for the consumer. Decent advertising can create a private designer, printing is in terms of its quality will not differ from the printing of large firms, but with the price of these services will be much lower. For now in great demand following printing services: printing design letterhead, calendars, folders and other types of promotional products that will become your trademark. In most cases, often have to meet with suppliers, clients, customers, partners and share all kinds of securities. Your company documents on letterhead and folder will be talking about the solidity of your company.
As far as is necessary to develop design printing? To realize the value component such as advertising layout and design printing, you need to understand that these kinds of promotional items aimed at forming a positive image of your company, increase sales. In each of the 2 moments advertising printed products – it is an inexpensive but effective tool, so so requires printing design, Moscow – a metropolis, where the success of the company depends on the level of advertising component and, as a rule, spending on promotional items is more than justified. Very serious nuisance for the company's design: printing services, letterhead, print advertising brochures, corporate folders and other types of printed products will pay off very quickly, if their design is developed properly and will be able to attract the attention of consumers. That is to say, if the design will 'catch the eye for that. " That is, looking at advertising media, information about your organization to catch the eye and deposited in the memory of interest.
There pretty important right choice of fonts, colors, placement of pictures and logos to look was focuses on basic information. No less important aspect – is the use of branding. Layout printing should take into account the moment, as printed products – it is a tool of mass influence people through replication, transfer 'hands' of printed products. Good design can transform leaflets, brochures, corporate folders are advertising tool aimed at the strategic objectives of the firm. The effectiveness of promotional products can be evaluated on the basis of its utility: a qualitative and quantitative. The qualitative characteristic – the design of printed products. Quantitative characterization of utility – a return of funds spent on advertising and increase sales. A quantitative estimate is difficult to measure when high-quality design in a few times it increases. So layout and printing design, used for promotional purposes, should be placed on a high level, to ensure maximum effectiveness of advertising.